{"id":6653,"date":"2010-01-12T05:57:57","date_gmt":"2010-01-11T20:57:57","guid":{"rendered":"http:\/\/sem-labo.net\/?p=6653"},"modified":"2010-10-26T09:40:35","modified_gmt":"2010-10-26T00:40:35","slug":"0261","status":"publish","type":"post","link":"http:\/\/sem-labo.net\/blog\/2010\/01\/12\/0261\/","title":{"rendered":"\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u59cb\u3081\u65b9:\u5165\u672d\u4fa1\u683c\u306e\u8a2d\u5b9a"},"content":{"rendered":"

\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u59cb\u3081\u65b9\u30b7\u30ea\u30fc\u30ba\u7b2c9\u5f3e\u3067\u3059\u3002\u524d\u56de\u307e\u3067\u306e\u6d41\u308c\u306f\u4e0b\u8a18\u3067\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n

\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u59cb\u3081\u65b9\u30b7\u30ea\u30fc\u30ba<\/a><\/p>\n

    \n
  1. \u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u63a2\u3057\u65b9<\/a><\/li>\n
  2. \u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u7d44\u307f\u5408\u308f\u305b<\/a><\/li>\n
  3. \u5e83\u544a\u6587\u306e\u4f5c\u308a\u65b9<\/a><\/li>\n
  4. \u8868\u793aURL\u3068\u30ea\u30f3\u30af\u5148URL<\/a><\/li>\n
  5. \u5165\u672d\u4fa1\u683c\u30681\u65e5\u306e\u4e88\u7b97<\/a><\/li>\n
  6. \u9664\u5916\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8a2d\u5b9a\u3057\u3088\u3046<\/a><\/li>\n
  7. \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30bf\u30b0\u3092\u8cbc\u308d\u3046\uff01<\/a><\/li>\n
  8. \u8868\u8a18\u3086\u308c\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u767b\u9332\u3057\u3088\u3046<\/a><\/li>\n<\/ol>\n

    \u672c\u65e5\u306f\u5165\u672d\u4fa1\u683c\u306e\u8a2d\u5b9a\u3092\u304a\u9001\u308a\u3057\u307e\u3059\u3002
    \n<\/p>\n

    \u6700\u521d\u304c\u809d\u5fc3\uff01\u5165\u672d\u4fa1\u683c\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/h3>\n

    \u6bce\u56de\u3001\u826f\u304f\u805e\u304b\u308c\u308b\u8cea\u554f\u306e\u4e0a\u4f4d\u306b\u5fc5\u305a\u51fa\u3066\u304f\u308b\u306e\u304c\u3053\u306e\u300c\u521d\u56de\u306e\u5165\u672d\u4fa1\u683c\u306e\u8a2d\u5b9a\u65b9\u6cd5\u300d\u3067\u3059\u3002\u307f\u306a\u3055\u3093\u306f\u4f55\u3092\u5143\u306b\u6700\u521d\u306e\u5165\u672d\u4fa1\u683c\u3092\u304d\u3081\u3066\u3044\u308b\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n

    \u50d5\u304c\u63a8\u5968\u3059\u308b\u5165\u672d\u4fa1\u683c\u306e\u8a2d\u5b9a\u65b9\u6cd5\u306f2\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n

      \n
    1. \u30b0\u30fc\u30b0\u30eb\u30a2\u30c9\u30ef\u30fc\u30ba\u306e\u5fa1\u898b\u7a4d\u8a08\u7b97\u30c4\u30fc\u30eb\u3092\u4f7f\u3063\u3066\u4e88\u6e2c\u5024\u3092\u6e2c\u308b\u65b9\u6cd5<\/li>\n
    2. \u76ee\u6a19CPA(\u9867\u5ba2\u7372\u5f97\u5358\u4fa1)\u304b\u3089CPC(\u30af\u30ea\u30c3\u30af\u5358\u4fa1)\u3092\u5c0e\u304d\u51fa\u3059\u65b9\u6cd5<\/li>\n<\/ol>\n

      \u307e\u305a\u306f1\u3064\u76ee\u306f\u30b0\u30fc\u30b0\u30eb\u30a2\u30c9\u30ef\u30fc\u30ba\u306e\u5fa1\u898b\u7a4d\u8a08\u7b97\u30c4\u30fc\u30eb<\/a>\u3092\u4f7f\u3063\u3066\u4e88\u6e2c\u5024\u3092\u6e2c\u308a\u3001\u5e0c\u671b\u306e\u9806\u4f4d\u306b\u306a\u308b\u3088\u3046\u306a\u5165\u672d\u4fa1\u683c\u3067\u8abf\u6574\u3057\u307e\u3059\u3002
      \n\"GoogleAdWords\"
      \n\u203b\u4e0a\u8a18\u306e\u300c\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u300d\u3068\u3044\u3046\u30ad\u30fc\u30ef\u30fc\u30c9\u30673,4\u4f4d\u8868\u793a\u3092\u72d9\u3046\u306e\u306a\u3089[310\u5186]\u304f\u3089\u3044\u304c\u76ee\u5b89\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n

      \u305d\u306e\u969b\u306b\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u3054\u3068\u306b\u7d30\u304b\u304f\u5165\u672d\u3055\u308c\u308b\u65b9\u304c\u3044\u3089\u3063\u3057\u3083\u3044\u307e\u3059\u304c\u3001\u6700\u521d\u306f\u305d\u3053\u307e\u3067\u6c17\u306b\u3059\u308b\u3053\u3068\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u3002\u3053\u308c\u3089\u3067\u5c0e\u304d\u3060\u3055\u308c\u308b\u5165\u672d\u4e88\u6e2c\u306f\u3042\u304f\u307e\u3067\u30b0\u30fc\u30b0\u30eb\u30a2\u30c9\u30ef\u30fc\u30ba\u306e\u5fa1\u898b\u7a4d\u8a08\u7b97\u30c4\u30fc\u30eb\u306b\u3088\u3063\u3066\u5c0e\u304d\u51fa\u3055\u308c\u305f\u904e\u53bb\u306e\u50be\u5411\u306b\u904e\u304e\u7121\u3044\u305f\u3081\u3001\u5b8c\u74a7\u306a\u4e88\u6e2c\u5024\u3067\u3042\u308a\u307e\u305b\u3093\u3002\u4e8b\u7d30\u304b\u306b\u8abf\u6574\u3057\u3066\u3082\u4e88\u6e2c\u3068\u9055\u3046\u9806\u4f4d\u306b\u8868\u793a\u3055\u308c\u308b\u306a\u3093\u3066\u3053\u3068\u306f\u65e5\u5e38\u8336\u98ef\u4e8b\u306a\u306e\u3067\u3001\u5e83\u544a\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306b\u5747\u4e00\u306e\u5165\u672d\u4fa1\u683c\u3067\u8abf\u6574\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n

      2\u3064\u76ee\u306f\u76ee\u6a19CPA(\u9867\u5ba2\u7372\u5f97\u5358\u4fa1)\u304b\u3089CPC(\u30af\u30ea\u30c3\u30af\u5358\u4fa1)\u3092\u5c0e\u304d\u51fa\u3059\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n

      \u3053\u3061\u3089\u306f\u4ee5\u524d\u76ee\u6a19CPA\u304b\u3089\u5c0e\u304d\u51fa\u3059SEM\u624b\u6cd5<\/a>\u3068\u3044\u3046\u8a18\u4e8b\u3067\u66f8\u304d\u51fa\u3057\u3066\u3044\u308b\u624b\u6cd5\u3067\u3059\u304c\u3001\u5f15\u7528\u3057\u3066\u307f\u307e\u3059\u3002<\/p>\n

      \u76ee\u6a19CPA\u306b\u3042\u308f\u305b\u3066\u65bd\u7b56\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u306f\u53ef\u80fd\u3067\u3059\u3002\u3067\u306f\u7c21\u5358\u306b\u4f8b\u984c\u3067\u8aac\u660e\u3002<\/p>\n

      \u76ee\u6a19CPA\u304c3000\u5186\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u73872.0%\u306e\u30b5\u30a4\u30c8\u306e\u5834\u5408
      \n\u3010\u76ee\u6a19CPC\u3000= 3000\u5186 \u00d7 0.02\u3011\u3000= \u76ee\u6a19CPC 60\u5186<\/p>\n

      \u4e0a\u8a18\u306e\u3088\u3046\u306a\u8a08\u7b97\u5f0f\u304c\u6210\u308a\u7acb\u3061\u307e\u3059\u3002\u3064\u307e\u308a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u73872.0%\u306e\u30b5\u30a4\u30c8\u3067\u76ee\u6a19CPA\u304c3000\u5186\u306e\u5834\u5408\u306f\u3001CPC(\u30af\u30ea\u30c3\u30af\u5358\u4fa1)\u309260\u5186\u306b\u8a2d\u5b9a\u3057\u3066\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u8a2d\u5b9a\u3059\u308c\u3070\u9650\u308a\u306a\u304f\u76ee\u6a19CPA\u306e3000\u5186\u306b\u8fd1\u3065\u3051\u308b\u308f\u3051\u3067\u3059\u3002<\/p>\n

      \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f\u601d\u3046\u307b\u3069\u5909\u52d5\u3057\u307e\u305b\u3093\u306e\u3067\u3053\u306e\u624b\u6cd5\u3060\u3068\u4e2d\u3005\u9762\u767d\u3044\u7d50\u679c\u304c\u5c0e\u304d\u51fa\u305b\u307e\u3059\u3002\u3082\u3063\u3068\u7d30\u304b\u304f\u3084\u308c\u3070\u30ad\u30fc\u30ef\u30fc\u30c9\u90e1\u3054\u3068\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f\u7570\u306a\u308b\u306e\u3067\u3001\u4e0a\u8a18\u306e\u3088\u3046\u306a\u624b\u6cd5\u3092\u6570\u591a\u304f\u8a66\u3057\u3066\u307f\u308b\u306e\u3082\u9762\u767d\u3044\u3067\u3059\u3002<\/p>\n

      \u5165\u672d\u4fa1\u683c\u306e\u8a2d\u5b9a\u65b9\u6cd5\uff1a\u307e\u3068\u3081<\/h3>\n

      \u3064\u307e\u308a\u3001\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u6c7a\u307e\u3063\u3066\u3044\u308b\u306e\u306a\u3089\u3070\u76ee\u6a19CPA\u304b\u3089CPC\u3092\u5c0e\u304d\u51fa\u3059\u65b9\u6cd5\u3067\u65bd\u7b56\u3092\u884c\u3046\u3053\u3068\u3067\u6700\u9069\u306a\u65bd\u7b56\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

      \u307e\u305f\u3001\u30b5\u30a4\u30c8\u3092\u7acb\u3061\u4e0a\u3052\u305f\u3070\u304b\u308a\u3060\u3063\u305f\u308a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u307e\u3060\u8a08\u6e2c\u3067\u304d\u3066\u3044\u306a\u3044\u72b6\u614b\u3067\u3042\u308c\u3070\u30b0\u30fc\u30b0\u30eb\u30a2\u30c9\u30ef\u30fc\u30ba\u306e\u5fa1\u898b\u7a4d\u8a08\u7b97\u30c4\u30fc\u30eb\u304b\u3089\u76ee\u6a19\u306e\u63b2\u8f09\u9806\u4f4d\u306b\u5411\u3051\u3066\u5165\u672d\u3059\u308b\u306e\u304c\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n

      \u5165\u672d\u4fa1\u683c\u3067\u306e\u9806\u4f4d\u8868\u793a\u306f\u65e5\u3005\u7ba1\u7406\u304c\u5fc5\u8981\u3067\u3059\u304c\u3001BIG\u30ad\u30fc\u30ef\u30fc\u30c9\u4ee5\u5916\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u5358\u4f53\u3067\u6c17\u306b\u3057\u3059\u304e\u306a\u3044\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n

      \u6728\u3092\u898b\u3066\u68ee\u3092\u898b\u306a\u3044\u306e\u3067\u306f\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u304b\u3089\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u6728\u3092\u898b\u308b\u5834\u5408\u3068\u68ee\u3092\u898b\u308b\u5834\u5408\u306b\u5206\u3051\u308b\u3053\u3068\u3067\u4f5c\u696d\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u904b\u3073\u307e\u3057\u3087\u3046\u3002<\/p>\n

      \u203b\u3053\u3053\u3067\u306e\u6728\u3068\u306f\u300c\u30ad\u30fc\u30ef\u30fc\u30c9\u5358\u4f4d\u300d\u3001\u68ee\u306f\u300c\u5e83\u544a\u30b0\u30eb\u30fc\u30d7\u5358\u4f4d\u300d\u3092\u3055\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u59cb\u3081\u65b9\u30b7\u30ea\u30fc\u30ba\u7b2c9\u5f3e\u3067\u3059\u3002\u524d\u56de\u307e\u3067\u306e\u6d41\u308c\u306f\u4e0b\u8a18\u3067\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002 \u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u59cb\u3081\u65b9\u30b7\u30ea\u30fc\u30ba \u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u63a2\u3057\u65b9 \u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u7d44\u307f\u5408\u308f\u305b \u5e83\u544a\u6587\u306e\u4f5c\u308a\u65b9 \u8868\u793aURL\u3068\u30ea\u30f3\u30af\u5148\u2026","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[74],"tags":[175],"class_list":["post-6653","post","type-post","status-publish","format-standard","hentry","category-listing-start","tag-listing-start"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/sem-labo.net\/blog\/wp-json\/wp\/v2\/posts\/6653"}],"collection":[{"href":"http:\/\/sem-labo.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/sem-labo.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/sem-labo.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/sem-labo.net\/blog\/wp-json\/wp\/v2\/comments?post=6653"}],"version-history":[{"count":27,"href":"http:\/\/sem-labo.net\/blog\/wp-json\/wp\/v2\/posts\/6653\/revisions"}],"predecessor-version":[{"id":11819,"href":"http:\/\/sem-labo.net\/blog\/wp-json\/wp\/v2\/posts\/6653\/revisions\/11819"}],"wp:attachment":[{"href":"http:\/\/sem-labo.net\/blog\/wp-json\/wp\/v2\/media?parent=6653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/sem-labo.net\/blog\/wp-json\/wp\/v2\/categories?post=6653"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/sem-labo.net\/blog\/wp-json\/wp\/v2\/tags?post=6653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}