{"id":3880,"date":"2009-08-29T08:14:29","date_gmt":"2009-08-28T23:14:29","guid":{"rendered":"http:\/\/sem-labo.net\/?p=3880"},"modified":"2010-10-26T12:30:28","modified_gmt":"2010-10-26T03:30:28","slug":"0149","status":"publish","type":"post","link":"https:\/\/sem-labo.net\/blog\/2009\/08\/29\/0149\/","title":{"rendered":"\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306b\u306fUSP\u304c\u5fc5\u8981\u4e0d\u53ef\u6b20"},"content":{"rendered":"

USP\u3068\u306fUnique Selling Proposition\u3000\u306e\u7565\u3067\u3001\u81ea\u793e\u5546\u54c1\u304c\u6301\u3063\u3066\u3044\u308b\u72ec\u81ea\u6027\u306e\u5f37\u307f\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002Google\u5148\u751f\u3067\u8abf\u3079\u308b\u3068\u3082\u3063\u3068\u8a73\u3057\u3044\u89e3\u8aac\u304c\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u304c\u3053\u3053\u3067\u306f\u5272\u611b\u3057\u307e\u3059\u3002<\/p>\n

\u4eca\u65e5\u306f\u3053\u306eUSP\u304c\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306b\u306f\u6b20\u304b\u305b\u306a\u3044\u3068\u3044\u3046\u304a\u8a71\u3067\u3059\u3002
\n<\/p>\n

\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306b\u306fUSP\u304c\u5fc5\u8981\u4e0d\u53ef\u6b20<\/h3>\n

\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316(LPO)\u306b\u304a\u3044\u3066\u7269\u51c4\u304f\u91cd\u8981\u3067\u3059\u304c\u610f\u5916\u3068\u3067\u304d\u3066\u3044\u306a\u3044\u3082\u306e\u3002\u305d\u308c\u304cUSP\u3092\u4e0a\u624b\u304f\u898b\u305b\u308b\u3053\u3068\u3067\u3059\u3002USP\u81ea\u4f53\u4f55\u305e\u3084\uff1f\u3068\u3044\u3046\u3053\u3068\u306b\u3055\u3048\u306a\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u304c\u3001\u8981\u7d04\u3059\u308b\u3068\u3010\u3046\u3061\u306e\u5546\u54c1\u306f\u3053\u3093\u306a\u306b\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u3093\u3067\u3059\u3088\uff5e\u3011<\/span>\u3068\u3044\u3046\u3053\u3068\u3092\u3057\u3063\u304b\u308a\u3068\u8a18\u8f09\u3057\u307e\u3057\u3087\u3046\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n

\u3053\u3046\u3044\u3046\u3053\u3068\u3092\u3044\u3046\u3068\u300e\u3046\u3061\u306f\u666e\u901a\u306e\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u3060\u3057\u3001\u72ec\u81ea\u6027\u3063\u3066\u3042\u3093\u307e\u308a\u306a\u3044\u306a\u3041\u300f\u306a\u3069\u3068\u304a\u3063\u3057\u3083\u3089\u308c\u308b\u65b9\u3082\u591a\u3044\u306e\u3067\u3059\u304c\u3001\u3069\u3093\u306a\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u306b\u3067\u3082\u5fc5\u305aUSP\u306f\u5b58\u5728\u3057\u307e\u3059\u3002\u8981\u306f\u8003\u3048\u65b9\u3092\u5909\u3048\u308b\u3053\u3068\u3001\u898b\u3048\u65b9\u3092\u5909\u3048\u308b\u4e8b\u3067USP\u306f\u751f\u307e\u308c\u307e\u3059\u3002<\/p>\n

\u4f8b\u3048\u3070\u3001\u5546\u54c1\u306e\u68b1\u5305\u306b\u7269\u51c4\u304f\u6642\u9593\u304c\u304b\u304b\u3063\u3066\u3057\u307e\u3046\u5546\u54c1\u7b49\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u767a\u9001\u307e\u3067\u306b\u6700\u4f4e\u3067\u30825\u65e5\u307b\u3069\u304b\u304b\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u305d\u3093\u306a\u6642\u306b\u300e5\u65e5\u307b\u3069\u767a\u9001\u306b\u304b\u304b\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u300f\u3068\u8a18\u8f09\u3059\u308b\u306e\u3068\u300e\u5f0a\u793e\u30b9\u30bf\u30c3\u30d5\u304c\u5fc3\u3092\u8fbc\u3081\u3066\u3001\u4e00\u3064\u4e00\u3064\u4e01\u5be7\u306b\u68b1\u5305\u3055\u305b\u3066\u9802\u3044\u3066\u304a\u308a\u307e\u3059\u306e\u3067\u767a\u9001\u306b\u306f5\u65e5\u307b\u3069\u304b\u304b\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u7533\u3057\u8a33\u3054\u3056\u3044\u307e\u305b\u3093\u3002\u300f\u3068\u8a18\u8f09\u3059\u308b\u306e\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u53d7\u3051\u308b\u5370\u8c61\u306f\u5168\u304f\u9055\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n

\u3053\u306e\u6642\u70b9\u3067\u306a\u3093\u3068\u306a\u304f\u611f\u3058\u3066\u3044\u305f\u3060\u3051\u305f\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u304c\u3001\u30c7\u30e1\u30ea\u30c3\u30c8\u306f\u30e1\u30ea\u30c3\u30c8\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u308c\u304c\u72ec\u81ea\u306eUSP\u306b\u3082\u306a\u308a\u3048\u307e\u3059\u3002\u3068\u3044\u3044\u307e\u3059\u304b\u3001\u30c7\u30e1\u30ea\u30c3\u30c8\u304cUSP\u306b\u306a\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u591a\u3044\u3067\u3059\u3002\u3044\u308f\u3086\u308b\u30d4\u30f3\u30c1\u306f\u30c1\u30e3\u30f3\u30b9\u3068\u3044\u3046\u611f\u3058\u3002\u3053\u308c\u306f\u9055\u3046\u304b\uff57<\/p>\n

USP\u306f\u7121\u9650\u306b\u3042\u308b<\/h3>\n

\u8003\u3048\u65b9\u6b21\u7b2c\u3067USP\u306f\u3044\u304f\u3089\u3067\u3082\u51fa\u3066\u304d\u307e\u3059\u3002<\/p>\n

    \n
  1. \u5272\u5f15<\/li>\n
  2. \u6642\u9593\u9650\u5b9a<\/li>\n
  3. \u5b63\u7bc0\u9650\u5b9a<\/li>\n
  4. \u8fd4\u91d1\u4fdd\u969c<\/li>\n
  5. \u5730\u57df\u30b5\u30fc\u30d3\u30b9<\/li>\n
  6. 2\u500b\u8cfc\u5165\u30671\u500b\u30b5\u30fc\u30d3\u30b9<\/li>\n
  7. 24\u6642\u9593\u30e1\u30fc\u30eb\u5bfe\u5fdc(\u5b9f\u306f\u30e1\u30fc\u30eb\u306a\u306e\u3067\u5f53\u305f\u308a\u524d)<\/li>\n<\/ol>\n

    \u306a\u3069\u306a\u3069\u3001\u6570\u3048\u5207\u308c\u306a\u3044\u3067\u3059\u306d\u3002\u4eca\u307e\u3067USP\u3092\u6253\u3061\u51fa\u305b\u306a\u304b\u3063\u305f\u30b5\u30a4\u30c8\u3067\u3082\u3044\u304f\u3089\u3067\u3082USP\u306f\u5b58\u5728\u3057\u3066\u3044\u307e\u3059\u3002\u3042\u3068\u306f\u305d\u308c\u3092\u8868\u306b\u6253\u3061\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u304b\uff1f\u3067\u304d\u306a\u3044\u304b\u306e\u9055\u3044\u3060\u3051\u3067\u3059\u3002<\/p>\n

    \u307e\u3068\u3081\u308b\u3068\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316(LPO)\u306f\u3069\u308c\u3060\u3051\u5f37\u529b\u306aUSP\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u304b\uff1f\u3068\u3044\u3046\u3053\u3068\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u306d\u3002<\/p>\n

    \u203b\u6ce8\u610f\u70b9
    \n\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306b\u306f\u8a34\u6c42\u3057\u305f\u3044\u90e8\u5206(USP)\u3092\u3044\u304f\u3064\u304b\u306b\u7d5e\u3063\u3066\u304a\u4f1d\u3048\u3059\u308b\u306e\u304c\u30b3\u30c4\u3067\u3059\u3002<\/p>\n

    \u63a2\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3001USP\u3002
    \n\u50d5\u3082\u63a2\u305d\u3046\u3001\u3001USP\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"USP\u3068\u306fUnique Selling Proposition\u3000\u306e\u7565\u3067\u3001\u81ea\u793e\u5546\u54c1\u304c\u6301\u3063\u3066\u3044\u308b\u72ec\u81ea\u6027\u306e\u5f37\u307f\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002Google\u5148\u751f\u3067\u8abf\u3079\u308b\u3068\u3082\u3063\u3068\u8a73\u3057\u3044\u89e3\u8aac\u304c\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u304c\u3053\u3053\u3067\u306f\u5272\u611b\u3057\u307e\u3059\u2026","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[62,63],"tags":[166,167],"class_list":["post-3880","post","type-post","status-publish","format-standard","hentry","category-lpo","category-landing-page-optimization","tag-lpo","tag-landing-page-optimization"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sem-labo.net\/blog\/wp-json\/wp\/v2\/posts\/3880"}],"collection":[{"href":"https:\/\/sem-labo.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sem-labo.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sem-labo.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sem-labo.net\/blog\/wp-json\/wp\/v2\/comments?post=3880"}],"version-history":[{"count":24,"href":"https:\/\/sem-labo.net\/blog\/wp-json\/wp\/v2\/posts\/3880\/revisions"}],"predecessor-version":[{"id":12020,"href":"https:\/\/sem-labo.net\/blog\/wp-json\/wp\/v2\/posts\/3880\/revisions\/12020"}],"wp:attachment":[{"href":"https:\/\/sem-labo.net\/blog\/wp-json\/wp\/v2\/media?parent=3880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sem-labo.net\/blog\/wp-json\/wp\/v2\/categories?post=3880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sem-labo.net\/blog\/wp-json\/wp\/v2\/tags?post=3880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}